KA! Empathogenics

When KA! Empathogenics' founder Stephanie Wang wanted to differentiate her product in a crowded space, she turned to real-world evidence.

In a consumer study conducted with People Science and neuropharmacologist Stephanie Karzon Abrams, real customers took KA! daily for 30 days.

The results?
- 71% felt less stress
- 57% felt less overwhelmed
- 49% experienced a reduction in sadness
- 63% reported a significant improvement in quality of life

Insight to action: These results helped KA! shape a science-backed marketing narrative and better connect with wellness-conscious consumers.

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