Chloe:
Consumer Health

Where Real-World Data Meets Direct Brand Engagement

Real-world health data is your competitive edge. 

Chloe: Consumer Health enables brands to collect structured, post-purchase health data directly from consumers, bridging the gap between product usage and measurable outcomes.

Through scalable, survey-based and passive objective data collection, brands gain visibility into real-world behaviors, health signals, and demographic trends. These insights support evidence generation, inform white space identification, and guide product development, positioning Chloe as a powerful tool for validating product efficacy and informing strategic decisions.

How it works

Activate: Connect Purchase to Participation

Brands set up a customized consumer health study on the Chloe platform. A QR code or link placed on product packaging (or sent via email) invites shoppers to participate. After scanning, consumers seamlessly enroll via the Chloe app.

Engage: Consumers with Personalized Health Tracking

Once enrolled, participants use a branded digital health tracker tailored to your product. They can monitor their own outcomes through both self-reported surveys and passive data captured via wearables and biomarker integrations, turning their experience into meaningful insight.

Capture: Real-World Health Impact

As consumers engage, Chloe collects real-world health data, both subjective and objective, on product usage, perceived benefits, and actual physiological responses. This generates a unique dataset grounded in everyday use, not just clinical settings.

Deliver: Insights That Build Evidence and Trust

Consumers receive personalized, real-time feedback that reinforces product value and strengthens brand trust. Meanwhile, brands gain access to anonymized, aggregated insights via a real-time dashboard, helping validate claims and enhance credibility.

Unlock: Strategic Opportunities

Leverage these insights to refine messaging, uncover new target audiences, identify emerging health signals and behaviors, and explore whitespace opportunities across distribution, product development, and innovation.

1

Consumer purchases your product and downloads Chloe.

2

Consumer agrees to share their data with you.

3

They use your brand’s custom health tracker + their own wearables.

4

They see their results from using your product.

5

You get to see the aggregate data of all your customers.

“With Chloe: Consumer Health, we finally have real-world product insights that resonate with our customers. Seeing their results in real time boosted trust and repeat purchases!”

— CMO, Leading Nutraceutical Brand

What you can do with
Chloe: Consumer Health

✔ Build Consumer Trust & Loyalty
Empower customers with meaningful insights into their own well-being. They’ll become brand advocates—more likely to repurchase, recommend, and stay engaged.

✔ Accelerate Claims & Clinical Validation
Speed up your product’s path to market credibility by gathering real-time, real-world evidence that substantiates claims.

✔ Refine Targeting & Messaging
Align product positioning with actual consumer experiences and outcomes.

✔ Discover New Audiences
Identify emerging segments based on behavior and health signals.

✔ Discover New Health Signals
Uncover new use cases, health trends, and distribution opportunities.

✔ Fuel Product Innovation
Use real data to guide formulation updates and R&D decisions.

Case Studies: Real-world Examples

Frequently Asked Questions

  • Shoppers can join People Science studies by downloading the free Chloe app, available on iOS and Android. Once registered, participants select a health goal or study of interest—such as sleep, cognitive function, or skin health—and follow guided instructions to complete daily or weekly activities. These may include taking a study product, completing surveys, wearing a health tracker, or uploading photos. Chloe helps users track their progress and contributes their data to real-world research on alternative and natural medicines.

  • Study durations vary depending on the specific research. For example, the Probiotics for Sleep study lasts 7 weeks, with participants using the product for 6 weeks. The Cognitive Health Study spans 14 weeks, including 8 weeks of product use. Another example is the Skin Enhancement study, which runs for 10 weeks, with an optional 4-week extension. Each study outlines its timeline and activities clearly in the Chloe app.

  • Participants gain personalized insights into how specific interventions affect their health. Chloe tracks metrics like sleep patterns, cognitive performance, or skin condition, depending on the study. Users can view their progress and outcomes directly in the app, helping them understand the impact of alternative treatments on their well-being.

Ready to Research?

Turn your customers’ everyday health data into your most powerful competitive asset. Explore Chloe: Consumer Health today.