Chloe Consumer Health

Where Real-World Data Meets 
Direct Brand Engagement

Real-world health data is your competitive edge.

Chloe Consumer Health enables brands to collect structured, post-purchase health data directly from consumers, bridging the gap between product usage and measurable outcomes.

Through surveys and wearable data collection, brands gain visibility into real-world behaviors, health signals, and audience trends. Turn everyday use into evidence, fast.

Real-Live Data

Detect New Signals

Identify Brand Champions

Increase Repurchases

1

Consumer purchases your product and downloads Chloe.

2

Consumer agrees to share their data with you.

3

They use your brand’s custom health tracker + their own wearables.

4

They see their results from using your product.

5

You get to see the aggregate data of all your customers.

How It Works

Activate:

Connect Purchase to Participation

Brands set up a customized consumer health study on the Chloe platform. A QR code or link placed on product packaging (or sent via email) invites shoppers to participate. After scanning, consumers seamlessly enroll via the Chloe app.

Engage:
Consumers with Personalized Health Tracking

Once enrolled, participants use a branded digital health tracker tailored to your product. They can monitor their own outcomes through both self-reported surveys and passive data captured via wearables and biomarker integrations, turning their experience into meaningful insight.

Deliver:
Insights That Build Evidence and Trust

Consumers receive personalized, real-time feedback that reinforces product value and strengthens brand trust. Meanwhile, brands gain access to anonymized, aggregated insights via a real-time dashboard, helping validate claims and enhance credibility.

Unlock:
Strategic Opportunities

Leverage these insights to refine messaging, uncover new target audiences, identify emerging health signals and behaviors, and explore whitespace opportunities across distribution, product development, and innovation.

What you can do with
Chloe Consumer Health

  • Empower customers with meaningful insights into their own well-being. They’ll become brand advocates, more likely to repurchase, recommend, and stay engaged.

  • Speed up your product’s path to market credibility by gathering real-time, real-world evidence that substantiates claims.

  • Align product positioning with actual consumer experiences and outcomes.

  • Identify emerging segments based on behavior and health signals.

  • Uncover new use cases, health trends, and distribution opportunities.

  • Use real data to guide formulation updates and R&D decisions.

  • “The Chloe app is amazingly easy and beautiful. Asking questions on app I got quick replies. I like the notifications and reminders on the Chloe app + garmin app bc I forget often.”

    Soo A., 28yo, CA

  • “This app made this whole process super smooth and manageable.”

    Alisha P., 38yo, CA

  • “I enjoyed participating in this study. Tech support was quick to fix any problems I experienced.”

    Dawn T., 54yo, NC

  • “I appreciate the prompt responses when I had a question or issue. Made following the study much easier.”

    Claudia L., 43yo, CA

  • "This was a very well organized study! Thank you for allowing me to be involved in this research!!"

    Elaine W., 62 yo, KY

  • "Thank you for responding to my questions quickly. Good customer support."

    Richard N., 72 yo, CO

  • "I appreciate the text reminders. The daily survey only took a few minutes. Response to questions through the app was great."

    Elizabeth R., 66yo, SC

See how leading brands are benefitting from Chloe Consumer Health.

PEER REVIEWED PUBLICATION

Probiotic Anxiety Study on the Gut-Brain Axis

DOUBLE-BLIND, PLACEBO-CONTROLLED, RANDOMIZED, DECENTRALIZED TRIAL

THCV Improves Energy and Wellbeing with Minimal Side Effects

PARTICIPATORY RESEARCH

Classroom Experiments in a School of Herbalism on Skullcap

Frequently Asked Questions

  • Shoppers scan a QR code or follow a link provided by your brand, on packaging, email, or online. They’re then guided to the Chloe app to quickly enroll and start tracking their health outcomes.

  • Studies are flexible and can run anywhere from a few weeks to several months, depending on your goals. We’ll help you choose a timeline that fits your product and the insights you want to uncover.

  • Participants receive real-time, personalized feedback on how the product may be impacting their health, helping them understand their own results and feel more connected to your brand.

  • Chloe goes beyond ratings and reviews. It collects structured health data, both self-reported and passive, so you can measure real-world outcomes and consumer experiences with scientific depth.

  • Chloe gathers survey-based feedback, wearable and passive health data (when enabled), and product usage patterns, giving you both subjective and objective insights, all anonymized and consent-based.

  • It connects product usage with real-world health outcomes, letting you substantiate claims, uncover new use cases, refine targeting, and strengthen messaging, all based on real consumer data.

  • Most trackers can be live in just 2–3 weeks, depending on your study design and setup. Our team will guide you through a fast and seamless onboarding process.

  • Yes! We offer full support in crafting your tracker, from study design and data strategy to survey development and compliance, so you get the most valuable insights for your goals. We also have a vast library of pre-set templates available to choose from.

Ready to Research?

Turn your customers’ everyday health data into your most powerful competitive asset. Explore Chloe Consumer Health today.